Network marketing impacting retail markets
1 August 2008
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By Dr. Keith B. Laggos
Last issue I asked, “What’s new?” I commented on the increasing number of companies who offer a nutritional beverage/juice and energy drinks. I stated it was about time for the network marketing industry to find new products and explained that the network marketing industry is renown for introducing innovative products. Although I mentioned that these juice and energy drinks were superior to those in the retail market, I failed to explain the impact that they are having on the retail market. Just because I would like to see new innovations, it does not mean that there is anything wrong with any of the products we now offer. Quite the opposite is true.
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Just a few years ago, you would never find noni, mangosteen, acai, goji, amalaki or many other high potent antitoxin and nutritional fruits or juices in a major grocery store. You probably would not find them in the organic section or even in a health food store. Few people would consider purchasing them if they were sold. They did not know or understand their nutritional value. Thanks to network marketing companies that have introduced the extraordinary benefits of these juices to their distributors and their customers, a demand for them is now being created.
Most of these exotic juices and fruits were unknown to the general American public. Their medicinal benefits were known to the indigenous people where they come from but were often even unknown to the food industry if not also the scientific community. The network marketing companies researched and discovered these foods and juices. They found or often conducted themselves scientific studies to verify the benefits. The network marketing companies took great pains in formulating these foods into consumable products that maximize the medicinal benefits. The network marketing companies then had to educate their distributors and customers of the beneficial properties of these juices and nutritional drinks and create a market for them.
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