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NMBJ 6 January 2009 Company of the Month 725 views No Comment Print This Post  Email This Post

COMPANY OF THE MONTH: December 2008

Network marketing – welcome to the modern age. ViSalus goes 2.0, and drags the direct selling industry out of the Dark Ages. At the heart of this technological renaissance is a groundbreaking social media platform that cracks the code for monetizing social networks. “We’re not just reinventing ourselves, we’re reinventing the industry,” said Blake Mallen, one of three ViSalus founders. “If you think ViSalus is just another health and wellness company, take another look.”

The progressive nutraceutical company kicked off the next phase of development in August 2008 with an alliance to Blyth Inc. (Ticker: BTH:US), a $1.2 billion holding company with a family of direct selling brands and nearly 30 years industry experience. ViSalus is poised for global expansion with the help of the preexisting logistical positioning of Blyth, which operates on five continents. With a solid three-year track record and explosive 1,200 percent growth, ViSalus is a rare direct selling company that has a firm financial foundation to carry it far into the future, and the agility of a start-up opportunity.

One advantage of this position is that ViSalus can jump on lucrative marketing trends, such as social networking, something that has become an integral part of our lives in the last five years. With 57 percent of American Internet users in online communities according to recent Nielsen Net ratings, social networking has proven itself capable of gathering the masses, but to this day has not found a way to monetize. Based on these facts, ViSalus founders formed a plan to build a better mousetrap.

To read this article in its entirety you may purchase the December 2008 Edition of NMBJ by visiting the NMBJ Online Store or call 815.726.5555