The key to creating a large, energetic team of young adults
11 January 2010
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By Dakota Rea
One of the best techniques in marketing to Gen Y – relate with them in a form they can relate to and the wall of defense will go down!
When I consult with networkers around the world, one of the first concerns they share with me is how much trouble they have getting young adults (Gen Y’s) interested in their business opportunity.
They usually say something like this … “Creating a big team of young adults is very important to me but I don’t feel like I can talk to them as well as you can. You’re their age and I’m a baby boomer. How can I start a team if I have trouble relating with them?” I quickly assure them that they are right.
Young adults today relate and communicate better with their peers than anyone else. They especially will be interested in working with people their own age and if all their friends are doing it they will jump right in almost every time.
I then say that the first step is to find a Gen Y person who has influence. If you find one then he or she will open the doors to all of his or her contacts. You will actually be surprised in most cases how many more contacts young adults have today compared to traditional networkers when they first start out making their list.
To read this article in its entirety you may purchase the January 2010 Edition of NMBJ by visiting the NMBJ Online Store or call 815.726.5555
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