Part 2: Power in your hand: How your telephone energizes your sales
4 August 2009
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By Robert Graves
Editor’s Note: In Part 1 of this article, Graves covers “The power of the telephone” and “The power of voice mail.” Read on for the conclusion of this two-part series.
What other ways can you use the power of the phone? Another powerful way to communicate with your prospects is by means of the text message. Our youth certainly know the influence of the text message and ply this power incessantly back and forth.
With prospects, you should ask permission to send future text messages during a call. Text messaging only works with cell phone numbers or with certain Web-based services. So if you have a prospect’s cell number, then you have done an excellent job of asking questions earlier in the Sales Process.
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If you gleaned the cell number from a business card, then follow the suggestion in the previous paragraph. Otherwise, you are spamming, which is counter-productive to building a bond of friendship.
The Text Message Rule is always send a short and intelligent message. Have a valid reason in mind before you send a text message. Do not send text messages too often, no more often then you would appreciate receiving one. Write out whole words in sentences, using good grammar.
To read this article in its entirety you may purchase the August 2009 Edition of NMBJ by visiting the NMBJ Online Store or call 815.726.5555
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