Publisher's Perspective

Industry trends
By NMBJ
Posted in Publisher's Perspective on 12 January 2010
Stats: 606 views and No Comments

PUBLISHERS PERSPECTIVE: January 2010
By Dr. Keith B. Laggos

As the founder and publisher of Network Marketing Business Journal (NMBJ); the direct sales and network marketing industry trade publication for a quarter century, I can observe what transpires in the direct sales and network marketing industry. I have noticed the following few trends developing in the industry.

1. [...]

Social networks, a sense of balance
By NMBJ
Posted in Publisher's Perspective on 1 December 2009
Stats: 338 views and No Comments

PUBLISHER’S PERSPECTIVE: December 2009

By Dr. Keith B. Laggos

I have been writing about the use of social networks for years; probably before any of the direct sales/network marketing publications. Everyone now seems to be jumping on the bandwagon. First let me say that social networks are huge and are here to stay. It is now [...]

Airplanes are flying again
By NMBJ
Posted in Publisher's Perspective on 16 November 2009
Stats: 259 views and No Comments

PUBLISHER’S PERSPECTIVE: NOVEMBER 2009
By Dr. Keith B. Laggos

Airplanes and pyramid schemes have been around for decades. They seem to take off every few years. Once they are captured by the attorneys’ general radar, the authorities go after them and ground them again. The authorities have charged, fined and imprisoned the owners, top earners and [...]

Compensation plan fallacies
By NMBJ
Posted in Publisher's Perspective on 1 October 2009
Stats: 507 views and No Comments

PUBLISHER’S PERSPECTIVE: October 2009

By Dr. Keith B. Laggos

Most distributors do not have an accurate understanding of their own company’s compensation plan. Even experienced “pro’s” have misconceptions. There are some generally accepted beliefs that prove false more often than not. I can’t cover all of them, but here are a few.

1. It is better to [...]

Best hedge for future/current inflation
By NMBJ
Posted in Publisher's Perspective on 8 September 2009
Stats: 282 views and No Comments

PUBLISHER’S PERSPECTIVE: August 2009

By Dr. Keith B. Laggos

Network marketing and gold or other precious metals are the two best hedges to preserve and create income and wealth during periods of high inflation. Yes we currently have falling house prices, high and rising unemployment (another good reason to consider network marketing), lower consumer spending and tight [...]

Do you have a success plan?
By NMBJ
Posted in Publisher's Perspective on 1 July 2009
Stats: 969 views and 2 Comments

If you don’t have a success plan then you are planning to fail, whether you know it or not. So many people approach direct sales with the hopes that by just signing the distributor application they will become financially independent or rich beyond their current dreams.

Image versus ego in creating effective marketing tools
By NMBJ
Posted in Publisher's Perspective on 1 June 2009
Stats: 401 views and No Comments

PUBLISHERS PERSPECTIVE: June 2009 By Dr. Keith B. LaggosThere are several objectives in most …

The newest trend that is old
By NMBJ
Posted in Publisher's Perspective on 6 April 2009
Stats: 545 views and No Comments

Back in June 2008, I wrote a Publisher’s Perspective called, “What’s New.” In that perspective, I discussed how there have been over a hundred companies offering an exotic juice or juice blend or juice-based nutritional beverage in the direct sales industry.

How to change cold leads into warm leads
By NMBJ
Posted in Publisher's Perspective on 2 March 2009
Stats: 418 views and No Comments

By Dr. Keith B. Laggos
Having your downline purchase and calling non-company-specific qualified leads can be the fastest way to frustrate new distributors. This will result in high rates of attrition because distributors will blame the company or sponsor for selling them on a system that does not work.
It is also true that having your downline [...]

It’s time to increase ethnic and minority marketing
By NMBJ
Posted in Publisher's Perspective on 2 February 2009
Stats: 430 views and No Comments

By Dr. Keith B. Laggos
In the January issue, I explained how the U.S. dollar will decrease in value and how double-digit inflation can be expected in 2010. The government is already deficit spending. President-elect Obama has already reversed his position on tax increases. This is not a surprise to myself or anyone that understands anything [...]