NMBJ News

The Center for Women’s Business Research has released statistics in honor of Women in Small Business Month, which is October. Here is the figures the Center released Aug. 17: There are 10.1 million firms that are 50 percent or more owned by women. These businesses are employing 13 million people. They generated $1.9 trillion in [...]

In its seventh annual “Teens and Entrepreneurship” poll, released late last fall, Junior Achievement has found that 13 to 18 year olds are less interested in starting their own businesses than they were a year ago. In 2007, 67 percent of teens indicated an interest in entrepreneurship; in 2008 that number declined to 60 percent [...]

1. Attention. If you know what your customers want, it’s not hard to get their attention. Just think about the biggest benefit your product or service can provide and dramatize it.
A gardener or landscaper, for instance, can get attention by mailing a bag of seeds. A fabric store can cut up scrap remnants and send [...]

What are the essentials of a top business leader? Business card, check. Flashy three-fold brochure, check. Book showcasing your expertise that proves why you’re so good at what you do – check?

If business leaders can’t claim that they have utilized the latest trend in business promotion – the “book as a business card” – then [...]

What are U.S. small businesses (SMBs) doing and how has the economy impacted their marketing and ad spending? Does their world parallel the Fortune 500 or is it altogether different? Like their larger counterparts, small marketers have recently begun to shift ad dollars online. But the recession is likely to instigate a retrenchment into what [...]

By Robert Graves
Editor’s Note: In Part 1 of this article, Graves covers “The power of the telephone” and “The power of voice mail.” Read on for the conclusion of this two-part series.
What other ways can you use the power of the phone? Another powerful way to communicate with your prospects is by means of the [...]

When the U.S. Treasury made the decision to attack the nation’s current economic meltdown with massive rate slashes and huge infusions of liquidity as it bailed out many of the country’s largest financial institutions and major corporations, financial analysts began predicting that inflation would follow.
Although the U.S. economy is still in a deflationary recession, at [...]

MLM companies, distributors and suppliers gathered in Del Mar, Calif., forming a who’s who of industry giants. All sides of the MLMIA industry came together for an event including education, networking and open dialogue to discuss such issues as growth, distributor support, customer service, corporate and distributor sales and marketing tools, products, shows, distribution strategies, [...]

Telling a story can be one of the best and most powerful ways to engage an audience, draw someone in one on one or attract attention to a direct mail piece. According to writer Lois Geller, president of Mason & Geller Direct, a direct marketing agency in Hollywood, Fla., stories can bring people together.

Marketers across the board are dialing up the more-for-your-money messaging in an effort to coax cash-strapped customers into opening their wallets, and price cuts and promotions are creating a domino effect as companies chase best-deal status, says a piece that ran on AdvertisingAge.com in early October.